The Marion Estate

Haunt Maze Design

Overview

“The Marion Estate” is a proposal for a haunt walkthrough that would be installed in a theme park as a seasonal attraction. This project was conceptualized, designed, and pitched to a panel of industry professionals over the course of 6 weeks for the UCSD Haunted House Competition. Our proposal placed 2nd Overall and won 1st place in the Concept Art and Technical categories. 

As the team’s writer, I worked primarily on concept development and story. This project gave me a chance to lead the creative vision for an experience and practice giving creative direction to a team. We all worked together to ideate story concepts, and I worked with the lead to narrow those down and make decisions about the scares we wanted. From those ideas, I wrote a logline, synopsis, and beat sheet for the experience.

As part of the writing process, I ideated the story scenes and visual look and of the attraction, which I communicated to the concept artist, modeler, and engineers so that they could work their magic to bring napkin sketches and written concepts to life. After our design work was complete, I assembled a presentation deck with our team lead and pitched our proposal to judges.

Role

Writer

Tools & Skills

  • Concept design
  • Writing

Duration

6 weeks 

March – April 2021

Team Members

Andrew (AJ) Bartleet

Ben Marson

Sol Markarian

Tyler Felipe

High Concept

Guests are invited to the pristine residence of the Marion Cult, whose members insist on teaching them the answer to perfection: purging themselves of human suffering by removing and re-assembling elements of their corporeal bodies. Their doll-like anatomies can only be preserved so long as they keep the house alive though, and it looks like some fresh new parts have arrived at the front door…

Concept art by Tyler Felipe

Synopsis

The house at the top of Marion Hill was always perfectly manicured. Those of us who lived in the surrounding neighborhood always found this odd since no one was ever seen on the grounds. After receiving an invitation letter to visit the estate, the words “Find perpetual perfection…” ring in your ears for days until you find yourself standing outside the picture-perfect house. Before you can register what is going on, an impeccably-dressed group with wide smiles and uneasy, puppet-like movements swing open the door and invite you into the house with the promise of answers inside. 

The members of the house seem too happy to see you, but something behind their eyes pleads for help. They tell you that the elements of human suffering are the answer to ascending to perfection. These elements of judgement, jealousy, fear, nerve, and deceit are manifested in the physical body’s eyes, heart, intestine, brain, and spine, and are the cause of all suffering. Your corporeal, earthly body makes you weak because it is built of human fallacies, but you can be perfect — just like them — by carving out these weaknesses from your body and replacing them with sewn-in doll parts. 

As we navigate the house, we discover that its exquisite walls and furnishings are forged from the removed body elements of the Marion Estate’s members. It becomes clear that the house keeps them alive so long as they constantly provide it with fresh new body parts to use. With each new room, the members become more marionette and less human. They are clearly suffering but seem adamant that you could be perfect too, if you would just give in. And if you don’t do it willingly, they’re more than happy to take that burden off your shoulders. 

Technical Analysis

The technical proposal for the maze facade was created by my incredibly talented teammates Ben Marson, AJ Bartleet, and Sol Markarian. 

To foreshadow what our guests were about to experience, I envisioned a house facade with walls that would open up to reveal the “interior” and display small vignettes of the lives within the walls. This would both draw guests toward the attraction and set up the tone of the maze while guests wait in the queue. The team brought the idea to life with skilled engineering, architectural drawings, 3D models, and a detailed cost estimate. 

Pitch Deck

Once we wrapped up the design phase, my primary task became the presentation deliverable, where we presented our concept to a panel of judges evaluating our submissions. AJ and I aimed to make a concise yet engaging pitch to get the judges excited about the concept while communicating important information about the design.